Instead, China is home to a whole host of super apps, apps and mini-programs designed specifically for mobile. This is vastly different to the western landscape, where desktop computers, laptops and websites are a key part of most purchase journeys. It’s worth mentioning that as of Dec 2022, internet penetration in China is 75.6% of the population (a whopping 1,067 million people), with 99.6% of internet users using their smartphone to get online. See below for a non-exhaustive list of blocked sites in China: Several of the foreign websites and content providers international brands use to interact with their customers in the rest of the world are blocked in China, replaced by a whole set of alternative Chinese websites, apps & behaviours that international brands need to familiarise themselves with if they want to get in front of the Chinese consumer.
The ‘Great Firewall’ (nicknamed in reference to the real Great Wall of China) is arguably the most sophisticated censorship system in the world, controlling internet access for more than 1 billion Chinese netizens (internet citizens). The internet has been censored in China since its arrival in the country in 1994.
As such, Chinese people assumed they were at the centre of the world, and aptly named their country the ‘Middle Kingdom.’ Our goal in this blog is to provide everyone with bite-sized insights into China’s Culture, Customs, and Consumers. This dates back to ~1000BC when the Chinese were in relative isolation from the rest of the world, separated by the Himalayan mountains in the southwest, the Gobi Desert to the north and the Pacific Ocean to the east.
The Chinese name of China is 中国 (pronounced ‘zhong guo’) which translates literally to ‘Middle Kingdom’.
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